A World of Three Zeros Muhammad Yunus

Antifragile Nassim Nicholas Taleb

Beyond Advertising Yoram Jerry Wind

Blue Ocean Strategy, Expanded Edition W. Chan Kim, Renée Mauborgne

Brand Identity Essential Kevin Budelmann, Yang Kim, Curt Wozniak

Building Strong Brands David A. Aaker

Business Adventures John Brooks

Change by Design Tim Brown

Competing Against Luck Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan

Confessions of an Advertising Man David Ogilvy, Alan Parker