Brand Identity Essential Kevin Budelmann, Yang Kim, Curt Wozniak

Building Strong Brands David A. Aaker

Change by Design Tim Brown

Designing Brand Identity Alina Wheeler

Glimmer Warren Berger

Hooked Nir Eyal

The Design of Everyday Things Donald A. Norman

The Experience Economy B. Joseph Pine II

User Friendly Cliff Kuang, Robert Fabricant

Well-Designed Jon Kolko