Logo design plays a crucial part in creating a strong identity for your brand. A well-designed logo can create a loyal customer base and propel the right message towards your brand’s audience.
In the past, a lot of companies have failed to create effective logo designs. Some were just unable to recognize its significance whereas others could not execute the design like they intended to. We’ve listed down some viable tips for creating a professional logo which can assist in exalting the identity of your brand.
Understanding the Brand
To initialize the design process it is imperative for the designer to understand the brand and its competitors, note down the market conditions along with relevant patterns, and have a good idea regarding the target customers.
The personality and tone (soft, aggressive, or clever) of the brand needs to be understood as well. Once these factors are accounted for, you can start deciding potential elements of the design.
Your logo needs to be visually attractive or it should at the least, strike a chord with customers. There has to be a strong visual appeal which makes it easier for the customers to recall the logo. And the design of the logo should be able to hold the attention of the viewer.
If you can design one which can easily stand out from the crowd, your brand recognition is bound to appreciate with every passing day.
An important element of the overall visual appeal; you need to be very careful in deciding the color scheme of the logo design as we subconsciously associate colors with numerous expressions.
For instance, red denotes energy and passion, whereas, blue indicates composure and harmony.
A company should draft its logo with varied color schemes to compare and choose the one which fits the overall tone and personality of the brand.
A lot of designers seldom pay enough attention to the kind of fonts they use while designing a logo. This is a huge mistake because we tend to find different meanings while reading the same word written using different fonts. If the fonts used in the logo fail to strike a chord with the target audience, then the design loses its purpose.
Most of the expert designers out there will ardently agree with this tip. The primary reason for creating a logo with lesser colors and fonts is to ensure that viewers or customers can comfortably remember the logo. Using a lot of colors and fonts creates the risk of rendering a design which is barely memorable for the customers. So, it is advisable to simplify the logo to ensure a clean design.
You cannot design a logo which loses its shape when enlarged or foregoes its detail when imprinted on smaller surfaces like notepads or pens.
During the designing stage, always acknowledge the fact that your brand’s logo will feature on different media platforms.
It might need to rest on a billboard for a month or it might be printed in a newspaper or a magazine. Whatever the surface, platform, or size, it should retain its shape and detail.
We hope you liked these basic yet viable tips for designing a logo. Following these points will help you in creating a logo that’s bound to increase the overall value of your brand.