HOM

Healthcare Operations Management

Service: Leadership Workshop, Identity Design, Website Design
Contributors: Anjali, Dharmesh, Gurpartap, North Rose, Purple, Rahul Singh Bisht, Sampada, Seepiya, Shyamala, Shagun

HOM primarily provides technology-enabled RCM solutions that help generate better revenues by reducing operational costs whilst rendering a conducive administrative experience for patients. Operations management requires an overview across various disciplines, systems and tools to drive the change necessary to meet the demands of today’s healthcare patients and stakeholders.

Brand Naming

Operations management in healthcare requires overseeing the day-to-day practices that influence the patient’s experience while also taking on higher-level strategic operations.

FINALISED NAME

HOM (Healthcare Operations Management)
BluOne Healthcare Operations Management is a team of people across myriad disciplines, systems and tools to drive the change necessary to meet the demands of today’s healthcare patients and stakeholders through range of practices / models / processes.

CONCEPT NOTE

Companies developing Health and Wellness technologies require brand identities that should stand-out to communicate complex topics and break through the noise of “get-well quick” alternatives. We constructed a shape that could represent the attributes of home in a self explanatory way. The three shapes also represents the Patients, Payors, and Providers. And they form a Shield in the centre that represents Security.