Kaavya

Service: Leadership Workshop, Brand Messaging, Product Design, Website Design, Digital Marketing, Event Design, Branding
Contributors: Aarushi, Anjali, Aryan Jain, Deepti, Dharmesh, Gunit, Gurpartap, Prachi, Pradnya, Rahul, Sampada, Sanjeev, Saurabh, Sean, Thinley Chodon

Kaavya is a literary platform working towards promoting Indian Literature. We are focused on Indian Languages, Hindi, Rajasthani, Urdu, Bengali, Gujarati, Punjabi, and we plan on adding more whenever we have the right people. As we are a global platform, English, and English translations are an important part of our conversational language.

Brand research and proposition

About Kaavya

Kaavya is a literary platform working towards promoting Indian Literature. Kaavya aspire to bring the belongingness back and wants people to embrace the excellence of Indian literature.

Mission

Our mission is to celebrate, embrace, and promote Indian national languages through literature and art.

Vision

We aspire to inspire people for being fearless, courageous, and vulnerable enough to be able to tell their stories.The Kaavya Foundation is a platform which fosters the excellence, beauty, and purity of Indian literature, and the art of storytelling. We understand the power of the truth, and we encourage and acknowledge young minds to express themselves truthfully.

Metaphor

Kaavya wants to sow a seed

This seed, with the help of food and water, would grow its roots down into the soil and create a strong foundation. The stem would then carry the sugar from the leaves to the rest of the plant so that it can grow into a profound tree, its fruits and flowers to be enjoyed by everyone.

Each part of the plant has a job that will help it grow.

This seed, with the help of food and water, would grow its roots down into the soil and create a strong foundation. The stem would then carry the sugar from the leaves to the rest of the plant so that it can grow into a profound tree, its fruits and flowers to be enjoyed by everyone.

Story

Indian literature has a very rich heritage, much older than its music, sculpture, and painting. Sanskrit literature begins with the collection of oral hymns - the Rigveda. The Sanskrit epics Ramayana and Mahabharatawere subsequently codified and appeared towards the end of the 2nd millennium BCE.

The beauty of language and love for stories has been appreciated throughout the nation ever since.

Different literary forms found patronage under various rulers. Poetry and literature also played a significant role during the Indian struggle for independence.

But in these changing times, we are losing touch with the high quality Indian literature. Kaavya aspires to bring the belongingness back and wants people to embrace the excellence of Indian literature. We are an open, all-embracing and non-dimensional platform, that wants to bring people together, and give everyone a place to come forward to express themselves through the beauty of their language.