Mirra Healthcare - Responsible Experience Design

MIRRA

Health Care Company

Service: Brand Messaging, Brand Strategy, Content, Graphic Design, Identity Design, Leadership Workshop, Marketing, Product Design, Research, Verbal Identity, Website Design
Contributors: Anjali, Sampada, Dharmesh, Anu Prasad, Prachi, Ankit, Lakshay, Sarvesh

MIRRA is a Health Care company which provides Third Party Administrator(TPA) services to health plans, IPAs and group practices to make communication simple. They also develop and integrate physician-oriented technology that makes transactions seamless.

Design Process

Ideal Positioning Chart

Brand Promise We make it possible

BRAND Tagline Unifying healthcare

Brand Messaging

We are deliberately human—we aim to be an ideal colleague or a partner: One who works based on respect and admiration in the field of healthcare; someone who communicates in a way that is smart, humble and collaborative, that’s what should be reflected through MIRRA’s messaging. It should be in the context and consistent throughout the platforms.

Functional and Emotional Personality

Attributes of MIRRA

CONCEPT NOTE

The logo is derived from the core philosophy and value that MIRRA endures. The logo is one of the most valuable assets for MIRRA, and thus it represents who we are. The symbol represents how MIRRA is evolving; innovating, experimenting and creating groundbreaking solutions with experts around the world to provide smarter healthcare, consciously keeping in mind the people they work for and the people they work with.

Logo Construction

Logo Safe Space

Logo Primary Colours

Logo Black and White

Brand Fonts

Brand Icons

Brand Collaterals

Website Design

Brand architecture

Ideally, sub-brands like MIRRA Publishing, Dr Skill are chosen primarily to make the parent(MIRRA) brand more relevant to a particular customer need segment. But the sub-brand and parent brands are linked in a way that the assurance comes from the parent brand, and the credit primarily goes back to the parent brand.

Brand Collaterals

Product design

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Edge App