Health Care Company
Service: Brand Messaging, Brand Strategy, Content, Graphic Design, Identity Design, Leadership Workshop, Marketing, Product Design, Research, Verbal Identity, Website Design
Contributors: Anjali, Sampada, Dharmesh, Anu Prasad, Prachi, Ankit, Lakshay, Sarvesh
MIRRA is a Health Care company which provides Third Party Administrator(TPA) services to health plans, IPAs and group practices to make communication simple. They also develop and integrate physician-oriented technology that makes transactions seamless.
Ideal Positioning Chart
Brand Promise We make it possible
BRAND Tagline Unifying healthcare
Brand Messaging
We are deliberately human—we aim to be an ideal colleague or a partner: One who works based on respect and admiration in the field of healthcare; someone who communicates in a way that is smart, humble and collaborative, that’s what should be reflected through MIRRA’s messaging. It should be in the context and consistent throughout the platforms.
Functional and Emotional Personality
Attributes of MIRRA
CONCEPT NOTE
The logo is derived from the core philosophy and value that MIRRA endures. The logo is one of the most valuable assets for MIRRA, and thus it represents who we are. The symbol represents how MIRRA is evolving; innovating, experimenting and creating groundbreaking solutions with experts around the world to provide smarter healthcare, consciously keeping in mind the people they work for and the people they work with.
Logo Construction
Logo Safe Space
Logo Primary Colours
Logo Black and White
Brand Fonts
Brand Icons
Brand Collaterals
Website Design
Brand architecture
Ideally, sub-brands like MIRRA Publishing, Dr Skill are chosen primarily to make the parent(MIRRA) brand more relevant to a particular customer need segment. But the sub-brand and parent brands are linked in a way that the assurance comes from the parent brand, and the credit primarily goes back to the parent brand.
Brand Collaterals
Product design
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Edge App
Category Branding, Marketing, Product, Website
Date June 4, 2021