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Nibbin

Nibbin

News App

Service: Brand Messaging, Verbal Identity, Brand Strategy, Identity Design, Product Design, Marketing, Website Design, Brand Naming
Contributors: Aarushi, Anant, Anil, Anjali, Ankit Srivastava, Anu Prasad, Arun Jain / Saurabh Thukral, Ashish, Dharmesh, Farishta, Gazel, Gunit, Mahesh Kedia, Rahul Singh Bisht, Rahul Sikarwar, Rishabh Tanwar, Rohit Saini, Sachin Arya, Sampada, Shubham Rawat, Shyamala, Yash

A mobile-first application that allows users to consume aggregated health care information and updates in the least possible time.

Brand Naming

To name a “bite-sized news app” and create an identity for it targeting the US market of healthcare.

Concept note

The concept behind the logo was to make “N” a bookmarked file or document in the world of news. It shows that nibbin share the best quality of report to the world.

Nibbin

Nibb
(Byte size)
+ In
(Information)

Brand Fonts

Brand Fonts

Logo Safe Space

Product Design

A mobile-first application that allows users to consume aggregated health care information and updates in the least possible time.

What We Are
  • Content Aggregator
  • Health care only (like Rama on Healthcare)
  • Mobile-first (like Inshorts)
USP
  • Summarised content for Health Care (no known competition)
  • Intuitive, no nonsense design
Values
  • Always present Facts, not opinions
  • Do no Evil - whether to any author, source, or content piece
  • Focus on what the reader wants
  • Always be frugal
  • Always be innovative / smart
Release Calendar
Competitors Analysis
Personas
Application AI
STYLE GUIDE

Application design

Dashboard AI
Impact
Website design
Marketing collaterals

Category Branding, Growth, Marketing, Product, Website

Date June 4, 2021

Nibbin

Related Work

All Care
Mirra Healthcare
A Child of
BluOne India

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