Nibbin
Nibbin
News App
Service: Brand Messaging, Verbal Identity, Brand Strategy, Identity Design, Product Design, Marketing, Website Design, Brand Naming
Contributors: Aarushi, Anant, Anil, Anjali, Ankit Srivastava, Anu Prasad, Arun Jain / Saurabh Thukral, Ashish, Dharmesh, Farishta, Gazel, Gunit, Mahesh Kedia, Rahul Singh Bisht, Rahul Sikarwar, Rishabh Tanwar, Rohit Saini, Sachin Arya, Sampada, Shubham Rawat, Shyamala, Yash
A mobile-first application that allows users to consume aggregated health care information and updates in the least possible time.
Brand Naming
To name a “bite-sized news app” and create an identity for it targeting the US market of healthcare.
Concept note
The concept behind the logo was to make “N” a bookmarked file or document in the world of news. It shows that nibbin share the best quality of report to the world.
Nibbin
(Byte size) + In
(Information)
Brand Fonts
Brand Fonts
Logo Safe Space
Product Design
A mobile-first application that allows users to consume aggregated health care information and updates in the least possible time.
What We Are
- Content Aggregator
- Health care only (like Rama on Healthcare)
- Mobile-first (like Inshorts)
USP
- Summarised content for Health Care (no known competition)
- Intuitive, no nonsense design
Values
- Always present Facts, not opinions
- Do no Evil - whether to any author, source, or content piece
- Focus on what the reader wants
- Always be frugal
- Always be innovative / smart
Release Calendar
Competitors Analysis
Personas
Application AI
STYLE GUIDE
Application design
Dashboard AI
Impact
Website design
Marketing collaterals
Category Branding, Growth, Marketing, Product, Website
Date June 4, 2021
